Brand Guidelines
studentloanstudy.uk
PRIMARY LOGO
On Dark
On Light
ICON / FAVICON
64px
48px
32px
16px
COLOR PALETTE
Primary Green#0D9668
Dark Green#0D9668
Background#0A0A0A
Muted Text#6B7280
TYPOGRAPHY
Aa
Space GroteskLogo, HeadingsWeights: 400, 700
Aa
ManropeBody, UI ElementsWeights: 400, 500, 600, 700
LOGO ANATOMY
- Icon: The curve represents the peak repayment zone from the calculator chart
- "StudentLoan" in white provides the context - what the site is about
- "Study" in bold green is the action word - the memorable call to action
- Subtle green shadow adds depth and reinforces brand color